Apr 10, 2022
In General Discussions
The more mail resembles personal correspondence the better the chance it will be opened. 3. Writing a Letter that Works There have been mailing list many, many tests done to show what gets the best results in direct mail. The overwhelming winner is a long letter. Not a postcard, not a brochure, nothing fancy - just an old fashioned letter. Don't overlook the word "long." Logic tells us that shorter is better. Ignore logic because a long (more than one page) letter has been proven to work best. Start with mailing list an attention grabbing device: a quote, a personal story, an amazing fact, a heartbreaking statistic. Your letter should be personal and engaging. It should quickly draw you in and make you want to read. While it is true that the recipient may not read every word, he will generally read the beginning and the end. The end is a strongly worded call to action in a postscript (or two). The reader will also look for a signature, ideally from someone mailing list they know and respect. The letter should be signed by the person whose voice makes the most sense for the story your letter is telling.