Jul 31, 2022
In General Discussions
If you know that SEO would be a good investment for your company, the first step is getting buy-in from your boss. That might be easy if you’re working for a tech-forward company like Ahrefs with a boss that understands the value and importance of SEO, but it can be more of a challenge for those with less web-savvy bosses. In this guide, we’ll discuss how you might go about constructing an argument that’s more likely to win over your boss. But first, let’s briefly discuss why you’d want to do this… Why bother convincing your boss? How to convince your boss to invest in SEO Why bother convincing your boss? SEO has the power to drive traffic and sales to your company’s website and improve its bottom line. If you’re on the marketing team for the company you work for, this is essentially your job description. But what’s in this for you besides a pat on the back? If you can convince your boss to invest in marketing ideas that positively contribute to your company’s bottom line, you can use that to your advantage in the future. You might use it to get a raise, a promotion, or just more resources. The possibilities are endless. How to convince your boss to invest in SEO If you believe that persuading your boss to invest in SEO is the right move, the first thing to consider is that your boss probably doesn’t give two hoots about SEO. They only care about their bottom line. Keep this in mind when framing your argument. If you frame your pitch around things that we marketers get excited about, like traffic, backlinks, or website authority, you’re going to lose. You need to explain how SEO will make your boss more money and help them reach their business goals. Let’s run through how you can do that step by step. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Pitch the outcome Explain your logic Create a roadmap Talk about the figures Dispel myths and tackle objections Step 1. Pitch the outcome Getting your boss invested in your pitch from the very beginning is vital. The way you do that is to lead with the end result. In other words, explain the intended outcome of the thing you’re pitching. How? Just fill in the blanks in the statement below: By investing in SEO, we can achieve [outcome] in [timeframe]. Make sure to tie your outcome to business goals. It should be something your boss cares about, not something arbitrary like “more traffic” or “more backlinks.” For example: By investing in SEO, we can decrease our ad spend by $15,000 per month by replacing paid traffic with organic traffic. Keep your proposed outcome as specific as possible but don’t pull it out of thin air. It needs to be realistic. You’re also better to underpromise than overpromise.