the fact that Twitter has lost popularity company employee list in recent years compared to social networks like Instagram, it is still the essential pillar for many companies in terms of customer service. Large companies continue to invest a lot of effort to promote and drive traffic to their website from this social network. If you want to take advantage company employee list of the possibilities that twitter gives you with its advertising, we are going to show you how twitter works step by step. How to create a website card that drives traffic to our page A website card is the way in which we can develop our twitter campaigns and drive traffic to our website. They company employee list are a better option than including tweets with links, since the way they are company employee list displayed to the public helps to increase the interaction. The first thing we need to know to understand how
Twitter works and its campaigns is that the company employee list cost of a website card that derives traffic to our website is per cost per click (CPC). The steps to create a campaign are: FIRST STEPS And a ads.twitter.com , Choose Create new campaign, you will find this option in the upper right corner. Select Website clicks or conversions. Website company employee list cards can include text, an image, and a headline. We recommend you take advantage of all the possibilities it offers you. Follow these recommendations: Use a text that invites the user to visit your website. Design an image that stands out based on your brand identity. Take advantage of the company employee list description to highlight what you have written in the text. If you need more in-depth help, I recommend the twitter academy on Youtube. Here they explain to you in a visual way how to develop a website card.
Click to accept marketing cookies and company employee list activate this content AUDIENCE It's time to choose your audience. If you don't know how to develop, we recommend that you get this template to get to know your potential client and define your buyer persona . The buyer person is nothing more than the fictitious representation of the potential user who is going to buy your product. To do it, you have to know your audience very well, and the more data you company employee list have, the more successful your project will be, since you are going to carry it out thinking about it, and not about yourself. For example, we already know that the buyer person is company employee list one of the fundamental pillars in a 2.0 marketing strategy, that is, defining who your potential client is , but when I refer to defining, I do not mean to say: “my clients are women and men from 18 to 55 years old. This is incomplete segmentation,