Thus, impressions and clicks for Williams-Sonoma's PPC ads targeted to Bodum keywords could also theoretically have resulted in an even higher potential indemnity in the case. (Williams-Sonoma's PPC ads targeting the “Bodum” branded keywords weren't mentioned in the complaint, so I doubt Bodum might have even been aware of them.) Case resolution and results Bodum and Williams-Sonoma agreed to settle the trademark infringement case in April, with prejudice against Williams-Sonoma.
It can reasonably be assumed that the settlement terms were favorable to Bodum. I now see that when searching for 'Bodum' on williams-sonoma.com, the results page contains clear and strong language: We do not sell Bodum branded products. Entering more jewelry retouching service general keywords may yield results. The page now also features a text reading, "You may also like", which appears above related product search results. The page meta description is
now empty. So Bodum probably got what they were looking for. (As a side note, Bodum probably should have hired a search engine optimization professional to help write the settlement instructions or to verify them afterward, as there continues to be a “Bodum Thermal French Press” results page. and other Bodum-branded pages on the Site, and those pages still appear in Google search results - without Bodum-branded products no longer appearing on those pages.