Perhaps it is not an exaggeration to classify iQIYI as a traditional video product. It was born relatively early, almost with the development of Internet technology. In iQIYI, there are also some eras that current short videos do not have. Compared with the current video products, the early video products may be more pure platforms.
As the prototype of the current comprehensive video products, under the limitation of technology, some mainly provide video resources, such as Renren Video; or as a playback tool, such as Baofengyingyin.
With the changes of the times and technological development, video products have also been empowered, and products mainly country email list based on online playback have gradually emerged; with the development of the mobile Internet, video products have also begun to occupy the mobile market one after another, prompting a convenient The formation of viewing experience and the content of video products have also added short videos that can satisfy people's fragmented entertainment on the basis of immersive viewing of long videos.
iQIYI is such an online video product. In addition to enriching the viewing experience in the form of video, iQIYI also more comprehensively meets the needs of users in terms of content, and has created a variety of A video business ecosystem that connects people and services.
1. Product positioning
At this stage, iQIYI is a product that provides users with copyrighted content mainly through membership payment and advertising.
2. Competitive analysis
The Internet era has entered the second half, and we seem to have seen the boundaries of the Internet, which we thought had unlimited content and unlimited space; people found that information is starting to become redundant, but the demographic dividend is slowly disappearing; but time is for everyone. To be fair, in a limited time, efficiency has become an important "energy source" for Internet companies to make profits.
Surviving the storm of "overcapacity" in the Internet industry, perhaps we can only use the production capacity originally placed in the incremental market for growth and use it for the stock market; in the current Internet era, video products are no longer the same as before. There is only one product attribute, and products such as iQiyi, which have long occupied the first place in daily activities, are becoming more and more platform-based, and they build their own business ecology on this platform; When the total time is limited, space consumption is shifted to time consumption, and the consumption of intangible products will stimulate the economy, and content consumption is one of them.
As the iconic consumer group of this era, young people have a certain consumption power, and they mainly consume according to their mood; although they are not the main group, the invisible consumption of the Internet just meets the requirements of modern young people, or the invisible consumption of the Internet is due to the current situation. The consumption habits of young people are born.