Let's talk about how you can reduce your Google AdWords costs , because yesterday's article discussed how you can reduce your Facebook advertising costs. It's the phone number list same concept. Whenever you run ads, you want to make sure you're constantly cutting costs. It's always an iterative process and you always try to optimize and improve over time.
Start by targeting
The phone number list first thing I will say is that when running ads, you want to try different formats. For example, one format you might want to start with is Gmail advertising and it has more phone number list to do with targeting. So if I'm following Coca Cola, for example, I want to target people who open emails from Pepsi, Monster, or Red Bull because those people are consuming similar drinks.
The bottom line is that you want phone number list to make sure you have the right targeting. When you're just starting out, maybe you're targeting competitors, maybe you're targeting publishers, maybe you're targeting trade shows. If you run Facebook or Google ads, you can also target lookalike audiences . It's all about targeting correctly. If other people see you phone number list making money, don't you think they'll jump on the bandwagon too? This is the reason why the phone number list price of ads continues to rise. They will always get more expensive. You're moving fast in 3-10 years, and Facebook ads may no longer be profitable. So what should you do? Well, you can optimize your ad campaigns, but you also need to optimize your landing pages.
Optimize landing pages to “lower” ad cost
Let's say 100 people come to your landing page and one phone number list of them buys what you're selling, and it's profitable. Well, if you increase your conversion rate to 2/100, what happens? You can now spend more money to acquire phone number list customers because your conversion rate has just increased. But how do you increase your landing page conversion rate from 1/100 to 2/100? Through A/B testing. We've talked about CRO (Conversion Rate Optimization) in the past.
If you are running a campaign, you are essentially bidding phone number list on a keyword. But if you don't include this keyword in your landing page, ideally in the phone number list header, you are making a big mistake. Suppose you are bidding on the phone number list keyword “online marketing”. You don't want your title to just be "online marketing" obviously. It must be catchy. So Google the keyword “online marketing”, look at the organic results, look at what's on top. It's not always based on backlinks.