How Chat Support Could Steal Conversions From Your PPC Campaigns Apparently, a live chat feature acts as a secondary means by which to USA Phone Number List secure a prospect. Unfortunately, many companies don't use chat support. Even more unfortunate: Many who use on -site chat support aren't having the conversions flowing through the nice little box in the corner of their landing pages. We know that businesses that don't use call tracking often fail to correctly assign leads to USA Phone Number List the right marketing channels. It's a similar situation. When you're optimizing a landing page's aesthetic, architecture, and copy, and conversion volume through paid channels still doesn't improve (but conversions from other mediums do), i
It could very well be due to the fact that you are not following. conversions made via on-site chat. Luckily, it's possible to track on-site chat support usage through Google Analytics and create a conversion goal that can be exported to USA Phone Number List AdWords. This will allow you to receive a more accurate representation of conversion volume and cost per acquisition from PPC campaigns , which means you can spend less time scratching your head and more time nurturing all those leads. Case Study: Finding Your Missing Chat Support Conversions USA Phone Number List Since abstractions aren't that useful, let's look at an example WordStream client that went through this scenario. Consumer Credit Compliance is a leading provider of FCA compliance solutions in the UK; it was also my first real account from scratch. When they came on board last
October, they had the same goal as all other Prime Generation customers: more leads for less money. Simultaneously with the launch of a paid search initiative, Consumer Credit Compliance was undergoing a brand overhaul: they USA Phone Number List unveiled a comprehensive new website with an updated logo, color scheme, user-friendly navigation and live chat functionality. live , in mid-November. Anecdotal note: weighted font seems to USA Phone Number List work better on landing pages than leaner elements After the initial construction period, we had some success. I anticipated that there would be an increase in conversion volume with the launch of the new site. January rolled around and things hadn't improved.